diff --git a/edmond/plugins/ambience.py b/edmond/plugins/ambience.py
index cafceda..3dec67b 100644
--- a/edmond/plugins/ambience.py
+++ b/edmond/plugins/ambience.py
@@ -44,16 +44,11 @@ class AmbiencePlugin(Plugin):
     def get_reply(self, event, target=None):
         reply = ""
         num_chunks = random.randint(2, 3)
-        if target is not None or proc(self.config["effect_rate"]):
-            effect_index = random.randint(0, num_chunks - 1)
-            effect_word = (target or event.source.nick).upper()
-        else:
-            effect_index = -1
         for i in range(num_chunks):
-            chunk = self.get_chunk()
-            if i == effect_index:
-                chunk = self.apply_effect(chunk, effect_word)
-            reply += chunk
+            reply += self.get_chunk()
+        if target is not None or proc(self.config["effect_rate"]):
+            effect_word = (target or event.source.nick).upper()
+            reply = self.apply_effect(reply, effect_word)
         return reply
 
     def get_chunk(self):